If you watch TV or have walked through either Myer or David Jones lately, you’ll have noticed Giorgio Armani’s latest campaign to help provide clean drinking water to third world cities / countries, starting with Ghana.
To help with their campaign they’ve released a perfume called Acqua di Gioia, which I was fortunate enough to be sent a bottle of. Purchasing either Acqua di Gioia or their other fragrance, Acqua di Gio will allow the customer to help provide up to 100 litres of drinking water for children living in poverty stricken areas. I admittedly buy beauty products left, right and centre so a concept like this, whilst indulging in something I love that actually contributes to improving the world is certainly a good feeling 🙂
The scent is probably not something I usually wear, in fact I think it is a stand out and unique scent out of my entire existing collection, which is filled with sweet, floral fragrances. Upon opening this bottle, I found it to be much sharper with almost a mint / mojito note in it. Throughout the day, the sharpest remained, but unlike other scents I’ve tried, the scent had a cool and refreshing feel to it, not to mention it latest an entire working day.
The scent is almost unisex to me, besides the bottle it doesn’t strike me as being overly feminine, and I honestly wouldn’t have known otherwise if men did choose to wear this scent.
I think if sweet, overly feminine scents are not your thing, this could be what you are looking for. And after all, it is for a good cause. You can purchase this limited edition bottle for $140AU at any departmental stores, The Perfume Collection etc, or if you are interested in the cause, read more on their website.
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